Double Your Sales with These SEO Practices

By now, most businessmen out there are already implementing some good SEO practices on their websites. This must have significantly increased your traffic and brought good business to your company.

optimasi-seo-on-page-wordpressHowever, did you know that not following up with other strategies could make you lose some of your current customers? This is especially true if you are running an e-commerce site where your line of products changes regularly and stocks reach depletion at times.

To keep your current patrons and to promote your products in order to double your sales, here are some more SEO practices that you may consider implementing.

  • First, in case a certain product runs out of stock, do not delete the item right away, especially if you know that you will be restocking it in the future.

Some of your customers may have kept the URL of that item on their bookmark and not finding that page in case they remember to look at it again may make them think that you have stopped offering it.

Instead of deleting, keep the page up and add some information regarding when it will be available again or you may suggest similar items.

  • Second, when you have a new product on your line, do some restructuring on your website so that you can feature that product on the front page.

You may then create a blog that will tell more about the benefits or features of that product and use that blog to direct your online customer base from social media sites. An effective press release will also be very useful.

  • Third, categorize your products properly. For example, your readers should not see any men’s clothing under the category for women’s clothes.

This will make your website easier to navigate and your customers will thank you for it. At the same time, search engine crawlers will have an easy way of indexing your site, which can result to better ranking.

  • Fourth, give proper descriptions to your products. Posting a single photo will never attract buyers.

They will be left asking what the features of the products are, the dimensions if applicable, the materials used, and other relevant information. Search engines will also mark your page as irrelevant and of no value if there is no information there.

images-6Therefore, attach a description to each product and if possible provide several photos from different angles. Just like with any content, avoid plagiarism in your descriptions and maintain correct grammar.

  • Fifth, use the right keywords. Are you selling women’s shoes? Then clearly state if the item is red leather shoes or espadrille wedges.

Long tail keywords will make it easier for search engines to index an item for that specific keyword and it will also attract targeted customers who usually key in detailed descriptions of the items that they are looking for.

  • Sixth, if you are removing a particular product from your line, avoid just deleting the item without further actions as this can devalue your site on SEO’s perspective. Instead, you can do one of the following things.

You may redirect the URL to a new but relevant item, you may put information that the product is already obsolete yet suggest other items, you may redirect it to a parent category, or you may use the same URL for a different but closely similar item.

image29You must remember that the page has already earned some SEO value and you would want to preserve that, which is why any of these alternatives are better than just deleting that page.

As you can see, most of the practices given here involve tweaking your web design and maintaining the quality of your content.

This simply implies that SEO is not a one-day job. You do it consistently to achieve consistent positive results, which in this case is to double your sales and make your business a success.

Seven Qualities of Good SEO Companies

In this day and age, companies need to have an online presence in order to stay relevant. The combination of increasingly fast-paced lifestyles and the proliferation of social media has led to millions of people looking to the Internet for online solutions to their various needs. These days, you can buy pretty much anything, from party favors to European vacation packages, without leaving the comfort of your home or office.

competitors onlineBut amidst so many competitors online, how does an online business manage to stand out? One of the keys to staying ahead of your competitors on the Internet is through staying on top of search results. Search portals are typically used by potential customers and clients to look for online purveyors who can cater to their product and/or service needs. Most of them end up choosing the first company that appears on the first search results page, and few, if any, ever move on to the next page of results.

Thus, the main focus of SEO is to ensure that your website ends up very close to the top of the search results page. There are many SEO companies out there that offer this very service, but how do you determine if the SEO agency you are eyeing is among the best?

Ideally, the best SEO companies should have most of the following qualities:

1.)A comprehensive understanding of the three SEO levels. A successful SEO campaign should take into account the three SEO levels:

a.On-page optimization, which uses elements like HTML tags and keywords to help search engines “crawl through” your website better and thus generate more traffic

b.Off-page optimization, which uses strategies like back-linking from other websites to accomplish the same goal

c.Technical, which pertains to the structural integrity of your site and how well it is indexed. (Search engines generally prefer sites that its “crawlers” can easily find their way around.)

Focusing on just one or two of the aforementioned aspects would only yield mediocre results. A topnotch SEO agency should be equally proficient in managing all three levels of SEO for your website.

seo2.)High level of responsiveness. While it’s true that the best SEO companies usually have a lot on their plate, this should never be an excuse for them not to get back to you within a reasonable time frame. A really good SEO company should assign a manager or a group to handle your company’s account and to attend to any of the concerns that may arise during the duration of the project.

Also, another sign of a topnotch SEO company is if they are able to adjust their level of being hands-on according to your needs and inclinations. For instance, they should be able to provide you with periodic reports and/or updates containing statistics on your site traffic, should you require it. Inversely, they should also be able to refrain from peppering you with too many questions if you prefer to give them a wider berth in carrying out their job.

3.)A favorable track record. No matter how good your potential SEO company’s portfolio and project outline might be, they should still have a fairly long list of happy customers who can testify about the effectiveness of their services. For best results, ask the company to provide you with the contact details of three of their most recent clients and use them to inquire about how the project went.

Topnotch SEO companies should have at least a handful of clients who can confidently say that their hired services genuinely made a favorable difference in their online business.

4.)Transparency. While an in-demand SEO company may want to keep their winning strategies a trade secret, the best ones should still be quite open about sharing the relevant parts of their SEO plan with you. They should also be able to answer and assuage some of your most pressing questions and/or concerns with complete honesty.

5.)First-rate communication skills. No matter how good an SEO company might be, they cannot always do everything themselves. There may be a time where they will need the assistance of your staff to make some key changes to your website. In cases like these, the ones in charge of your account should be able to properly communicate what needs to be done (and why) to the concerned parties in a way that everyone understands.

Lastly, a great SEO company should also be able to use these same communication skills to present your business’ message in the way that you intended.

6.)Curiosity and an acceptance of change. SEO is clearly a dynamic field. With so many developments on the Internet and on its most prominent search engines, you’re going to need someone who remains curious about how the latter’s crawlers work and how this knowledge can be used to the client’s advantage. In a world where the axiom “innovate or die” applies to just about every market, it is important to steer clear of any company that has ceased being curious about recent developments and merely relies on outdated information to get things done.

7.)The will to get things done. Any SEO company will inevitably come across challenges and setbacks in the process of raising your company website’s profile, but the best ones always find a way to make things work despite these. Another favorable sign is if the SEO company quickly acts on the action plan that they presented to you prior to putting the project in motion. This indicates that they are efficient and that they know how to work with a timeline to accomplish each and every goal that both of you have lined up at the beginning of the project.

Pulling In An Audience To Your Website With SEO Collateral – The True Way To Get Noticed

No matter what niche you are going to end up publishing your website into, you’re going to have to look into a variety of different elements that are going to move interested parties into your framework. Let’s assume that you were to hire a web designer, they would have to build a good overall element of design, and then focus on the marketing. The web designer that you hire should work with layouts and coding that will allow you to help you work within the world of internet marketing. If you’re going to create your own site and build the right pieces, you will need to do more than just go with a free solution and expect people to see your page.

 

SEOEven the top web designers in the world have problems with SEO and more. Search engine optimization is a difficult thing to move forward within, and definitely will cause you a lot of headache if you are not working within the right parameters. Pulling in an audience is a good thing, but you will need to focus on how to get through the hurdles that are set up through a variety of different elements overall. Hiring someone is paramount, because if you don’t hire anyone, you are going to end up causing a huge problem with your overall marketing collateral.

 

The Main Reason You Can’t Work On Marketing Alone

 

There are going to be people that will disagree with this notion. That’s right, you are going to end up losing out in the world of marketing if you chase this alone because you won’t have a lot of time on your hands to cycle through the main things that you need to work within. Search engine optimization contains a lot of moving parts. There are so many moving parts that you will find that content alone has 20 or more implementations that you have to take into consideration. Even if you were to publish a lot of content and you were able to swing through various means, you would still have to work with the other elements of marketing things that you have to jump into.

 

If time is not an issue, you’re going to have to deal with the problems that most others won’t see right away. For instance, the expertise that you are going to have to learn fast in order to match what professionals are doing. You’re not going to compete with other website owners, you’re going to be competing with professionals that are going to end up chasing you through a variety of different elements overall.

 

Unless you can emulate what the professionals are doing, and you hire a team to work on the different collaborative efforts, you are not going to trump the pros, not even if you are able to work on a variety of different branches.

 

Hiring The Right SEO Company

 

Search engine optimization requires you to work out a lot of different kinks. You are going to end up working through a variety of different elements that will give you a good deal of influence, if you hire the right person or company. You could go either way here, as long as you end up looking at the portfolio, reviews, and elements that you can go through search results to hire someone. If you do in fact hire someone, you are going to end up with traffic to your site that could end up getting a great deal of sales as a result. Professional optimization services are going to not only give you a great deal of influence within your niche, it will guarantee that you are getting a serious voice amidst the crowded marketplace of the internet.

 

Now, narrowing down the search results is a complicated task at first glance, but it is not an impossible one. If you look at the appropriate measures, and you take your time, you will find that the solution may be in front of your face. The best and “right” company for you to work with is the one that you end up cycling through and finding to be good for your niche and industry. There are professionals in SEO that focus on niches, and will give you a personalized approach. That’s the key, a custom approach to marketing is better than the many other options that you may end up seeing overall.